zline media group, inc: strategy, design, development for Sonoma County, California
Gleaners Food Bank

Method

Website redesign with content management system

Problem

Website was difficult to update and information was difficult to find. Website was not generating the amount of online donations.

Solution

Zline designed a website around three primary calls to action: Donate, Volunteer, Learn. As a non-profit with limited resources, Gleaners needed a streamlined and efficient content management process. We implemented an enterprise-level content management system that allows content areas to be divided among different groups in the food bank. The system has functionality for future publish to/from dates to allow the entry of content at one time to go live automatically at future dates.

Result

Potentials donors visiting the Gleaners site are quickly able to locate the donation areas and give online. Since launch, online donations increased by dramatically, paying off the investment of the site within two months. Online Volunteer submissions have also increased. While there is no official SEO or social media strategy, the food bank did implement social media accounts and the site was designed for highest search engine friendliness. As a result, organic traffic has increased.

Project

Gleaners Food Bank Website and Enterprise Content Management System

Client

Gleaners Food Bank of Indiana

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What We Did

User Research, Competitive Analysis, Wireframes, Website Design, CMS Integration, Keyword Research, Video Production, Social Media Strategy

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