zline media group, inc: strategy, design, development for Sonoma County, California
Conner Prairie Interactive Park

Objectives

Conner Prairie Interactive History Park, created by Eli Lilly in 1934, is Indiana’s only Smithsonian Affiliate. Families of today engage, explore and discover what it was like to live and play in Indiana’s past.

zlinemedia partnered with Publicis Indianapolis, a full-service advertising agency, to design and develop a new website for Conner Prairie. The previous site had limited functionality and was not telling the story of their updated brand. Primary Strategic Objectives included: 1) Reshaping the audience's perception of the brand 2) Communicating the wide variety of activities, events, exhibits and classes 3) Integrating the blogs into the site as a hub for ongoing social media initiatives 4) Increasing search engine visibility and keyword rankings 5) Increase ticket and gift certificate sales.

Solution

To meet these objectives, the new site was integrated into an enterprise-level, Search Engine Friendly (SEF) Content Management System. (CMS).

Several key areas of interactivity were also developed including: 1) An Interactive Map of the park 2) The ability for Conner Prairie to create Interactive Quizzes by grade level 3) A "Build Your Adventure" web application the allows users to select Age Groups and Topics of Interest to create an itinerary for a specific day.

Since project launch in April 2009, Conner Prairie has seen measurable results in terms of User Engagement. Web ticket sales have brought in significant income, especially when related to the 1859 Balloon Voyage – a new experience that requires a separate ticket purchase. Online gift shop purchases have also increased year over year.

In 2010, zlinemedia was retained to for a web metrics program. Based on this research, specific enhancements are currently in development.

Project

Conner Prairie Website Redesign and CMS Integration

Client

Conner Prairie Interactive Park

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What We Did

Strategic Consulting, Project Management, Wireframes, SEO optimized XHTML templates, CMS integration, Content Managed Flash Modules

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