zline media group, inc: strategy, design, development for Sonoma County, California
Bilou Enterprises

Objectives

Bilou Enterprises is a start-up consulting company specializing in Annual Giving. Bilou offers the expertise of Valerie Lambert, to conduct, enhance, analyze and critique their clients' campaigns and offer counsel on how to improve programs in the following areas: Online Giving, Social Media, Direct Mail, Phonathon & Special Events, Database Management, and Data Analysis and Campaign Reporting.

Key Strategic Objectives identified for the new site included: 1) To introduce the brand 2) To create a platform for Valerie to promote herself as a forward-thinking expert in her field 3) To increase business leads.

Solution

The new website offers several paths of engagement. The Events Calendar provides information about free or low-cost webinars of interest to target market groups. The Blog and the Calendar share an integrated subscription allowing users to manage branded email notifications for either or both.

The events and the blog are then promoted through multiple social media channels, with the feeds pulling back into the website.

zlinemedia also developed a file management system for Bilou to build out an Annual Giving Resources area of the site with future plans to release as a premium paid membership area.

Project

Bilou Enterprises Website

Client

Bilou Enterprises

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What We Did

Wireframes, Functionality Document, Web Design, CMS Integration, Social Media Integration

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