zline media group, inc: strategy, design, development for Sonoma County, California
Boy Scouts of America

Objectives

In celebration of the 100th year anniversary of the Boy Scouts of America, The Crossroads of America Council was launching a special membership campaign. zlinemedia, in partnership with Myer and Wallis, an integrated marketing agency, developed a campaign-specific microsite.

Strategic Objectives included: 1) Providing parents and kids with audience-specific imagery and messaging 2) Ability for parents and kids to search for scout units by grade and location 3) Capture contact information 4) Events calendar 5) Showcase a series of videos Myer and Wallace was producing profiling current and former scouts of high esteem and the role scouting played in their lives 6) Provide a budget-conscious solution for managing the content of key areas of the site.

Solution

Based on Myer and Wallis's design, zlinemedia developed an animated splash screen to both visually engage the user and allow them to self-identify by audience group. Parents and kids are then provided user-specific imagery and messages. Solutions to other objectives were provided by integrating third party online and social sharing tools such as Google Calendar, Picassa and YouTube into the site.

Project

Become a Scout

Client

Crossroads of America Council, BSA

visit online

What We Did

XHTML/CSS Templates, Social Sharing Feeds, Flash Animation

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