zline media group, inc: strategy, design, development for Sonoma County, California
Becker Logistics

Objectives

Becker Logistics, based in Chicago, is a transportation management company that matches customers with top-quality freight carriers in the United States, Canada and Mexico.

Becker had a static site with an outdated design that did not support their desired branding. It was also challenging for the company to update and maintain the site without a Content Management System (CMS).

Primary Strategic Objectives included: 1) A creative execution that portrayed the Becker brand competitively with larger, more established companies in the industry 2) Raise brand awareness in the marketplace by increasing search engine visibility 3) Increase Conversions with strong messaging, well defined user-paths and specific "calls-to-action."

Solution

zlinemedia created a site architecture and wireframes based on our consultation with the client, user research and an in-depth analysis of key competitors. This research and planning was then translated into a clean, user-centric design.

zlinemedia further addressed Becker's business goals with: 1) SEO optimized copywriting based on keyword research and competitive analysis 2) A content management solution 3) Adding functionality such as news, email newsletter and the ability for users to request a quote online.

Project

Becker Logistics Website

Client

Becker Logistics

visit online

What We Did

User Research, Competitive Analysis, Strategic Consulting, Project Management, Wireframes, Website Design, XHTML/CSS Templates, CMS Integration, SEO copywriting, Keyword Research

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